This might actually be the coolest chocolate packaging in the world and it was designed by Construct.

“Construct, has completed a year long branding project for the Berkeley, the five star luxury hotel in Knightsbridge owned and operated by the Maybourne hotel group. The initiative is part of Maybourne’s long-term strategy to carefully protect the hotels positioning, which is one of exquisite innovation.

Slatko me je nasmajao ovaj više nego inventivni dizajn omota za čokoladu. A iz ugla struke odajem priznanje i  verno prenetom misaonom toku koji prati konzumaciju najpoznatijeg slatkiša na svetu. Ako jednog dana budem predavala o Vilijemu Džemsu i  njegovom „toku svesti“ (stream of consciousness), dajem časnu pionirsku da će mi ova čokoladica biti nastavno pomagalo.

Read more here.