This is the creative concept of the last Delas campaign, a Brazilian site dedicated to women. Now that women are more aware of their rights, why wouln’t the next Gandhi or Che be a woman?
Advertising Agency: Lew’LaraTBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Che’s favorite past time was shooting pregnant women in the stomach. I doubt anyone women would want to be the next Che,