A clever self-initiated project by UK design student Tim Sumner, who designed this unique packaging around the myth of the moon being made from cheese.

Taking inspiration from the children’s fable of the Moon being made up of Green Cheese, the idea is using the surface and cycles of the moon to replicate the strength of the cheese. Using 19th century engravings of the moon this gives it an overall unique look that the packaging needs to set itself away from the modern day supermarket brands.

Via Tim Sumner